According to the BCG matrix,a "question mark" refers to an organization or subunit that has __________.

Question

Quizplus · Accepted Answer

A "question mark" is an organization or subunit that has a low market share in a high-growth market. This means that the product or service has potential for growth but has not yet established itself in the market. It requires significant investment and resources to increase its market share and reach a more dominant position in the market.

According to the BCG Matrix,a "Question Mark" Refers to an Organization