Taylor Sports Equipment & Apparel comprises three business units: Taylor Sports Equipment,which produces sports equipment and though it has a small market share it has been growing steadily;Taylor Apparel,which has been experiencing decrease in sales and has been struggling to maintain its small market share;and Taylor Sports Fitness Training,which due to an increase in popularity of sports fitness training has seen an increase in revenue and has become the market leader.The three business units would be classified respectively as:

Question

Quizplus · Accepted Answer

The Taylor Sports Equipment unit is a "question mark" due to its small market share but steady growth. Taylor Apparel is a "dog" because of its decreasing sales and struggle to maintain market share. Taylor Sports Fitness Training is a "star" as it has become the market leader with increasing revenue.

Taylor Sports Equipment & Apparel Comprises Three Business Units: Taylor