Helga believes there is an opportunity to start up a business that produces sports equipment using greener technologies, thereby keying into two consumer trends. Into which category does this opportunity best fit?

Question

Quizplus · Accepted Answer

The opportunity identified by Helga fits best into the category of lifestyle and taste changes, as it seeks to produce sports equipment using greener technologies, thereby targeting consumers who are interested in eco-friendly products and adopting a more sustainable lifestyle.

Helga Believes There Is an Opportunity to Start Up a Business