Scenario B: Love Your Home Is a Housewares Manufacturing Company

Scenario B: Love Your Home is a housewares manufacturing company.The company's basic purpose is "to be the place where everyone wants to shop." The management states that the company's long-term strategic intent is "to build an empire in the housewares industry,setting the trend for people to have fashionable and affordable household goods,easily available,wherever they may be."
-In Scenario B,Love Your Home's basic purpose-to be the place where everyone wants to shop-is an example of a(n)

A) mission statement.
B) strategic vision.
C) tactical goal.
D) business definition.
E) operational goal.