An operant conditioning strategy designed to strengthen or increase the frequency of behaviour by making the avoidance of an unpleasant consequence contingent on the occurrence of the behaviour is called punishment.

Question

Quizplus · Accepted Answer

This description refers to negative reinforcement, not punishment. Negative reinforcement increases the frequency of a behavior by removing or avoiding an unpleasant consequence, whereas punishment aims to decrease a behavior by introducing an unpleasant consequence.

An Operant Conditioning Strategy Designed to Strengthen or Increase the Frequency