The ___ occurs when people assess the likelihood of something occurring based on its similarity to a stereotyped set of occurrences.
A) representativeness heuristic
B) availability heuristic
C) escalation heuristic
D) satisficing heuristic
E) anchoring and adjustment heuristic

Question

Quizplus · Accepted Answer

The representativeness heuristic is the tendency to judge the likelihood of an event by comparing it to a similar prototype in one's mind and assuming that it is representative of the larger group or category from which it is drawn. This can lead to inaccurate judgments because individuals may ignore relevant base rate information or the fact that the sample size is too small to generalize from.

The ___ Occurs When People Assess the Likelihood of Something