A shift in consumer taste in a product results in a huge sales loss. According to ___, this would lead to adaptation in several areas including product manufacturing and marketing.
A) Maslow's Theory
B) quality management
C) behavioural management approaches
D) contingency theory
E) labour Laws

Question

Quizplus · Accepted Answer

Contingency theory suggests that organizations must adapt to their environment to survive and thrive. A shift in consumer taste that results in a huge sales loss would necessitate adaptations in areas such as product manufacturing and marketing to align with the new consumer preferences and environmental demands.

A Shift in Consumer Taste in a Product Results in a Huge