An adaptation approach to foreign markets means that the marketing strategies a company uses in its international operations will be different than those used domestically.

Question

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An adaptation approach acknowledges that consumers in foreign markets have unique needs, preferences, and cultural differences, and therefore, companies need to tailor their marketing strategies to meet these specific requirements. This approach involves adapting aspects of product design, packaging, price, promotion, and even distribution channels to suit local preferences, rather than applying a standardized approach across all markets.

An Adaptation Approach to Foreign Markets Means That the Marketing