Scenario - Bridgemont Industries
Bridgemont Industries has operated on a global basis for over fifty years.It is one of the world's top rated producers of batteries and is renowned for having excellent products and outstanding customer service.In fact,the company is to receive a global award for its products and customer service expertise in the coming year.
Bridgemont is very proud of its employees and acknowledges that without their experience the company would not be rated at the top.The top management has a special reward planned for each customer service representative that will be presented at the global award ceremony in June.Bridgemont feels it is only fair to share a portion of its profits with the ones who helped generate it.
-Bridgemont is well versed in conducting operations in the foreign marketplace.All of the following except which one represent methods the company could use to market its products in the foreign market arena?

Question

Quizplus · Accepted Answer

Creating negative company publicity is not a viable method for marketing products in the foreign market arena. It would only harm the company's reputation and sales. The rest of the options - advertising, trade shows, contests or sweepstakes, and face-to-face contact with buyers - are all effective methods for marketing products in the foreign marketplace, and Bridgemont Industries may use them as part of their marketing strategy.