This is the idea that companies make gifts that might not have a direct or immediate benefit to the bottom line, but that would generally help maintain a healthy society in which to do business.

Question

Quizplus · Accepted Answer

The concept of making gifts for the greater good, even if they don't have an immediate ROI, falls under the idea of enlightened self-interest. This term suggests that businesses act with a longer-term perspective, recognizing that a healthy society and environment are essential for their own success.

This Is the Idea That Companies Make Gifts That Might