When you walk into an American Red Cross office you expect to receive a warm welcome, a sympathetic listener, and possibly some type of help. You have developed your expectations based on the ____________ of the American Red Cross.

Question

Quizplus · Accepted Answer

The brand image encompasses the reputation, values, and expectations that customers have of a particular organization. In this case, the American Red Cross has developed a specific brand image which customers expect to experience when visiting their offices.

When You Walk into an American Red Cross Office You