Research indicates that nonprofit organizations that adapt a _________ have more customer satisfaction than organizations that do not apply this type of marketing orientation.

Question

Quizplus · Accepted Answer

Nonprofit organizations that adapt a social orientation focus on meeting the needs and interests of their stakeholders (i.e. donors, volunteers, clients) while fulfilling their mission. By prioritizing the needs of their stakeholders, these organizations can create a stronger connection and build trust with their customers, leading to increased satisfaction. Product orientation focuses on the quality and features of the product, while place orientation emphasizes the distribution and accessibility of the product. Commercial orientation prioritizes profits over the needs of stakeholders.

Research Indicates That Nonprofit Organizations That Adapt a _________ Have