According to the "trust theory" of nonprofits, scholars believe the public trusts nonprofits because they believe nonprofit leaders are driven by altruistic motivations.

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Scholars have proposed that the public trusts nonprofits because they believe nonprofit leaders are motivated by a desire to serve the public good, rather than personal financial gain. This aligns with the idea of altruism, which involves selfless concern for the welfare of others.

According to the "Trust Theory" of Nonprofits, Scholars Believe the Public