The preferred strategy for question marks is to grow or retrench because:

Question

Quizplus · Accepted Answer

Question marks are products or business units with low market share in high-growth industries. While they may not generate much profit currently, they have the potential to become stars or even cash cows in the future if the company invests in their growth. Therefore, the preferred strategy for question marks is to grow. Retrenchment would not be an appropriate strategy for a product or business unit with high growth potential. Option A is incorrect because question marks typically have little or no profits. Option C is incorrect because the fact that they are new to the market does not necessarily mean they offer great growth opportunity. Option D is incorrect because while question marks may have potential for the future, they are not necessarily high performers in the present. Option E is incorrect because while question marks may require support, the goal is ultimately for them to generate profit and become self-sustaining.

The Preferred Strategy for Question Marks Is to Grow or Retrench