Erin is devising a marketing plan for introducing his company's products into a new market.The decisions being made by Erin involve risk and uncertainty as he is unaware of the market conditions.The type of decision being made by Erin in the above situation is called a ________ decision.
A)repetitive
B)programmed
C)standard
D)nonprogrammed
E)satisficing

Question

Quizplus · Accepted Answer

Nonprogrammed decisions are made in unique and complex situations where there is uncertainty and risk involved. Erin's decision to introduce the company's products in a new market is a nonprogrammed decision as it involves unfamiliar market conditions and requires a unique approach. Repetitive, programmed, standard, and satisficing decisions, on the other hand, are made in routine and familiar situations where the outcomes are predictable and alternatives can be easily identified.

Erin Is Devising a Marketing Plan for Introducing His Company's