AI Rubber is one of four suppliers of molded rubber products and has a 45% market share.The market for its products is shrinking.AI Rubber is part of a larger corporation that includes a total of seven different companies.In the BCG matrix,AI Rubber would be considered ________.
A)a star
B)a cash cow
C)a question mark
D)a dog

Question

Quizplus · Accepted Answer

AI Rubber would be considered a cash cow because it has a high market share and operates in a low-growth market. This means it generates a lot of cash for the larger corporation despite the shrinking market, making it a valuable asset.

AI Rubber Is One of Four Suppliers of Molded Rubber