Computer peripherals provider Ascent plans to enter a new market in another country.Which of the following represents a threat for Ascent?
A)Ascent's profit margin in the previous year was its lowest on record and it will require long-term planning to improve margins.
B)Ascent lacks the resources to enter the market on its own and has to find a partner in the new market.
C)Ascent will have to plan its entry carefully as the laws in the country do not favor foreign businesses.
D)Ascent needs to improve its service capabilities in the new country as this is an important source of revenue.

Question

Quizplus · Accepted Answer

The fact that the laws in the new market do not favor foreign businesses represents a threat for Ascent as it will make it harder for the company to enter and operate in the country. This could potentially lead to legal challenges, increased costs, and a less favorable business environment. The other options may represent challenges or areas for improvement for Ascent, but they do not pose a significant threat to the company's entry into the new market.

Computer Peripherals Provider Ascent Plans to Enter a New Market