Mildred was persuaded by a fast-talking salesperson to carry an expensive brand of yarns in her retail needlecraft shop. Seldom does a customer buy this brand, but on those rare occasions Mildred tells herself she made the right decision. The yarns have been sitting on the shelf for several months and she has yet to profit from them. Mildred suffers from the ________.
A) immediate gratification bias
B) selective perception bias
C) confirmation bias
D) hindsight bias

Question

Quizplus · Accepted Answer

Mildred is exhibiting confirmation bias by focusing on the rare occasions that support her decision to carry the expensive yarn, while ignoring the more frequent evidence that it was not a profitable choice.

Mildred Was Persuaded by a Fast-Talking Salesperson to Carry an Expensive