Which of the following are likely to be the result of concentration on short-term performance measures?
i. Reduced expenditure on product development
ii. Increased spending on new technology
iii. Increased employee training
iv. Reduced marketing effort
A) i and ii
B) i and iii
C) i and iv
D) ii and iv

Question

Quizplus · Accepted Answer

Concentration on short-term performance measures often leads to reduced expenditure on product development and reduced marketing effort, as companies focus on maximizing profits in the short-term. Increased spending on new technology and increased employee training may require longer-term investments and may not provide immediate returns, so they are less likely to be prioritized when short-term performance is emphasized.

Which of the Following Are Likely to Be the Result