Mass service entities are characterised by:
i. high contact time.
ii. high levels of customisation.
iii. low levels of discretion.
iv. front office orientation.

Name: Mass service entities are characterised by: i. high contact time. ii. high levels of customisation. iii. low levels of discretion. iv. front office orientation.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Mass service entities typically have low levels of discretion due to the standardized nature of their services, which contrasts with high customization or high contact time.

Mass Service Entities Are Characterised By