_____ refers to a process by which a product, service, or business model takes root initially in simple applications at the bottom of a market and then moves "up market," eventually displacing established competitors.
A) Greenfield venturing
B) Diversification
C) Differentiation
D) Disruptive innovation
E) Licensing

Question

Quizplus · Accepted Answer

Disruptive innovation refers to a process by which a product, service, or business model takes root initially in simple applications at the bottom of a market and then moves "up market," eventually displacing established competitors.

_____ Refers to a Process by Which a Product, Service