In the context of the BCG matrix, a star represents a company:
A) with high growth and a strong competitive position in the market.
B) that requires substantial investments to improve their position in the market.
C) with low growth and a strong competitive position in the market.
D) that generates excess revenues and funds other businesses.
E) that will be divested as soon as possible.

Question

Quizplus · Accepted Answer

Stars are businesses with high growth and a strong competitive position, which require heavy investment, but their strong position lets them generate the needed revenues.

In the Context of the BCG Matrix, a Star Represents