One change theorist describes a five-step innovation and decision-making process theory. This theorist believed that change is always rejected initially and then adopted at a later time. He believes that change is reversible and rejection does not mean that it will always stay that way. He argues it can also work in reverse: change may be initially accepted and then rejected. Who is this theorist?

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The theorist described above is Everett Rogers, who developed the Diffusion of Innovations theory, which outlines a five-step process for the adoption of new ideas or technology. Rogers argues that innovation adoption is a process that begins with awareness and eventually leads to adoption. He also believed that the decision to adopt or reject an innovation is influenced by several factors, including the perceived advantages, complexity, compatibility, and observability of the innovation.

One Change Theorist Describes a Five-Step Innovation and Decision-Making Process