Dale Fisher Is the Manager of One Branch of a Retail

Dale Fisher is the manager of one branch of a retail chain. He often holds talks with his customer service attendants speaking of the value they bring to the company and encourages them to continue doing so. He knows that this approach of enhancing the worth of these executives and shaping their aspirations to do well is a more effective approach than using warnings and ultimatums. Dale is using the power tactic of an inspirational appeal here.