What is a characteristic of a market segment?
A) Customers have different needs
B) Customers live in different areas
C) Customers have similar core needs
D) Customers look for different alternatives

Question

Quizplus · Accepted Answer

A market segment is a group of customers who share similar core needs and characteristics that distinguish them from other groups in the overall market. Therefore, customers within a specific segment may have different needs, but they share a common set of core needs that differentiate them from customers in other segments. Options A and D describe differences among customers, but they do not necessarily define a segment. Option B relates to geographic differences, which may or may not be a defining characteristic of a segment.

What Is a Characteristic of a Market Segment