In the farming of the future example in the book, who has become the most interesting "persona" as top priority target customer?
A) The Steady Eddy Farmer, who has worked his farm for thirty plus years
B) The Up and Comer Farmer, who tends to be younger and a heavy user of technology
C) The Sun Downer, who is a part time farmer
D) The Livestock Farmer, whose main focus is raising cattle
Correct Answer:
Verified
Q12: What is a key characteristic of a
Q13: What are useful segmentation variables for a
Q14: What are customer attitudes?
A) Specific desires and
Q15: Why is it important to identify segments
Q16: What is not considered a vertical market?
A)
Q18: What characterizes an emerging niche market?
A) No
Q19: Identifying the unmet needs of customers in
Q20: What is a characteristic of a market
Q21: Customers who are willing to give their
Q22: Why is it important to try to
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