What are useful segmentation variables for a B2C customer and a B2B customer?
A) Age and gender
B) Gender and size of business
C) Income and education
D) Lifestyle and family size
Correct Answer:
Verified
Q8: For the chocolate example in the book,
Q9: What are customer behaviors?
A) Demographic variables
B) Specific
Q10: What is white space?
A) A place where
Q11: An addressable market _.
A) is the size
Q12: What is a key characteristic of a
Q14: What are customer attitudes?
A) Specific desires and
Q15: Why is it important to identify segments
Q16: What is not considered a vertical market?
A)
Q17: In the farming of the future example
Q18: What characterizes an emerging niche market?
A) No
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents