For the chocolate example in the book, examples of new market opportunities for the company included:
A) Selling custom printed M&Ms for different types of occasions
B) Great tasting energy bars
C) Healthy, nutritionally tuned snacks for the elderly
D) All of the above
Correct Answer:
Verified
Q3: In general, successful entrepreneurs
A) always start capital
Q4: Successful entrepreneurs tend to
A) take complicated approaches
Q5: Successful startups typically
A) try to be all
Q6: Innovative customers
A) are cautious about adopting new
Q7: A customer who is stuck on a
Q9: What are customer behaviors?
A) Demographic variables
B) Specific
Q10: What is white space?
A) A place where
Q11: An addressable market _.
A) is the size
Q12: What is a key characteristic of a
Q13: What are useful segmentation variables for a
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