What is a key characteristic of a customer segment of a market?
A) Customers within that segment have different core needs
B) Customers within that segment are homogeneous
C) Customers are considered a mass market
D) Customers within the segment behave differently

Question

Quizplus · Accepted Answer

A key characteristic of a customer segment is that customers within that segment are homogeneous, meaning they share common characteristics and needs. This allows companies to tailor their marketing efforts and product/service offerings to better meet the needs of that specific group.

What Is a Key Characteristic of a Customer Segment of a Market