What are customer behaviors?
A) Demographic variables
B) Specific desires and frustrations
C) Cognitive values or belief systems
D) Physical activities surrounding the use case
Correct Answer:
Verified
Q4: Successful entrepreneurs tend to
A) take complicated approaches
Q5: Successful startups typically
A) try to be all
Q6: Innovative customers
A) are cautious about adopting new
Q7: A customer who is stuck on a
Q8: For the chocolate example in the book,
Q10: What is white space?
A) A place where
Q11: An addressable market _.
A) is the size
Q12: What is a key characteristic of a
Q13: What are useful segmentation variables for a
Q14: What are customer attitudes?
A) Specific desires and
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