What is white space?
A) A place where funding is available
B) The concept of growing into new customers
C) Space on a visual map that reveals a new market opportunity
D) The initial concept of your venture
Correct Answer:
Verified
Q5: Successful startups typically
A) try to be all
Q6: Innovative customers
A) are cautious about adopting new
Q7: A customer who is stuck on a
Q8: For the chocolate example in the book,
Q9: What are customer behaviors?
A) Demographic variables
B) Specific
Q11: An addressable market _.
A) is the size
Q12: What is a key characteristic of a
Q13: What are useful segmentation variables for a
Q14: What are customer attitudes?
A) Specific desires and
Q15: Why is it important to identify segments
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