Effective innovation is most often driven by
A) looking yourself in the mirror and saying whatever comes to mind.
B) stealing ideas from current competitors.
C) hiring a bunch of young, smart kids.
D) talking to consumers or business customers and finding their problems.

Question

Quizplus · Accepted Answer

Talking and interacting with consumers or business customers can reveal the problems they face and provide insights into gaps in the market, which can be addressed with effective innovation. Options A, B, and C are not reliable or ethical methods for driving effective innovation.

Effective Innovation Is Most Often Driven by