Defining the "who" in a venture and articulating who buys your products versus who uses your product, is referred to as your
A) venture concept.
B) venture focus.
C) target customer.
D) market niche.

Question

Quizplus · Accepted Answer

Defining the "who" in a venture and identifying your target customer involves identifying the group of people who are most likely to purchase and use your product or service. This is important for developing marketing strategies and tailoring your product to meet the needs and preferences of your target customer.

Defining the "Who" in a Venture and Articulating Who Buys