Using controlled processing,we are easily fooled by a variety of tricks such as a cute jingle or glamorous photograph.

Question

Quizplus · Accepted Answer

Controlled processing involves intentionally focusing on a task and requires effort and attention. Therefore, it is less likely to be influenced by external factors such as a cute jingle or glamorous photograph. These factors are more likely to affect automatic processing, which occurs unconsciously and quickly. Therefore, we are more easily fooled by these tricks when relying on automatic processing rather than controlled processing.

Using Controlled Processing,we Are Easily Fooled by a Variety of Tricks