Another name for the self-serving bias is the Pygmalion effect.

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The self-serving bias and the Pygmalion effect are two separate concepts. The self-serving bias refers to the tendency for individuals to attribute their successes to internal factors (such as their own abilities) and their failures to external factors (such as bad luck or unfair circumstances). The Pygmalion effect, on the other hand, refers to the phenomenon where higher expectations of a person lead to increased performance, and vice versa.

Another Name for the Self-Serving Bias Is the Pygmalion Effect