The total product, the complete range of benefits that a customer receives from a purchased product include(s):

Question

Quizplus · Accepted Answer

The total product includes both tangible benefits (such as the physical product itself) and intangible benefits (such as customer service). It encompasses the entire customer experience and all the benefits that come with purchasing and using the product. Therefore, the correct choice is both a and c.

The Total Product, the Complete Range of Benefits That a Customer