Harmonious Manufacturing Company sells a product for $200 per unit. Its market share is 18 percent of the units sold. The marketing manager feels that the market share can be increased to 25 percent of the units sold with a reduction in price to $170. The product is currently earning a profit of $32 per unit. The president of Harmonious Manufacturing Company feels that his company needs to maintain the same profit level per unit. The market share consists of $2,000,000 (10,000 units).
Required:
a. Of the market share of $2,000,000, how much is attributable to Harmonious Manufacturing?
b. What is the target price per unit?
c. What is the original cost per unit?
d. What is the target cost per unit?

Question

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The Answer of Harmonious Manufacturing Company sells a product for $200 per unit. Its market share is 18 percent of the units sold. The marketing manager feels that the market share can be increased to 25 percent of the units sold with a reduction in price to $170. The product is currently earning a profit of $32 per unit. The president of Harmonious Manufacturing Company feels that his company needs to maintain the same profit level per unit. The market share consists of $2,000,000 (10,000 units).
Required:
a. Of the market share of $2,000,000, how much is attributable to Harmonious Manufacturing?
b. What is the target price per unit?
c. What is the original cost per unit?
d. What is the target cost per unit?

Harmonious Manufacturing Company Sells a Product for $200 Per Unit