Jenny was feeling frustrated."What's taking them so long to make a decision? It's been weeks since I first met with them,and they all seem interested in the product.I've also jumped through all their paperwork hoops." Jenny is likely selling to a firm in what kind of buying situation?

Question

Quizplus · Accepted Answer

In a "new buy" situation, the buying firm is making a purchase for the first time, which often involves a longer decision-making process as they evaluate the product and vendor thoroughly. Jenny's experience of delays and extensive paperwork suggests a new buy scenario.

Jenny Was Feeling Frustrated