The customer Carlotta is calling on today has a(n)__________ buying center culture.This means that the decision process will involve reaching agreement among all members of the buying center.

Question

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A consensus buying center culture involves all members of the buying center reaching an agreement, thus implying a more democratic decision process. Autocratic and consultative buying center cultures imply a more hierarchical decision-making process where either an individual or a smaller group make the final decision. Republican is not a term generally used to describe buying center cultures.

The Customer Carlotta Is Calling on Today Has A(n)__________ Buying