During the _____ phase of the strategic marketing planning process,ethical mission statements can serve as a means to guide a firm's SWOT analysis.

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During the planning phase of strategic marketing planning process, ethical mission statements can guide a firm's SWOT analysis by ensuring that the strengths, weaknesses, opportunities, and threats are evaluated from an ethical perspective. This helps the firm to identify areas where it can add value ethically and differentiate itself from competitors.

During the _____ Phase of the Strategic Marketing Planning Process,ethical