Which of the following is the best way to build a sustainable competitive advantage using product excellence?
A) being the first to offer customers desired features,even if competitors can copy them easily
B) positioning the product using a clear,distinctive brand image
C) having the most features on each model
D) focusing on being cutting edge and continually eliminating older features that are still in use by customers
E) copying the market leader's features,but at a lower cost

Question

Quizplus · Accepted Answer

Positioning the product using a clear, distinctive brand image is the best way to build a sustainable competitive advantage using product excellence. This will create a unique identity for the product in the minds of customers, making it difficult for competitors to replicate. Being the first to offer customers desired features may give a temporary advantage, but competitors can easily copy them. Having the most features on each model may not always be desirable or cost-effective. Focusing on being cutting edge and continually eliminating older features that are still in use by customers may lead to customer dissatisfaction. Copying the market leader's features at a lower cost may create a price advantage but may not sustain in the long run.

Which of the Following Is the Best Way to Build