The way to people's hearts may be through their stomachs,but the marketers at Kraft Foods have decided not to rely exclusively on that maxim to secure the long-term loyalty of its customers.It is also making new product developments through data generated from interaction between Kraft and its customers.In other words,Kraft Foods:

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Kraft Foods is focusing on customer-centric approach by using the data generated from the interaction with its customers to make new product developments. This means that Kraft is putting its customers at the center of its business strategy to ensure long-term loyalty.

The Way to People's Hearts May Be Through Their Stomachs,but