In Canada,Kraft Foods Has Launched Its Web Site (Www

In Canada,Kraft Foods has launched its Web site (www.kraftcanada.com) with enhanced content that provides "what we [Kraft Foods] knew our consumers were looking for,based on the information they had shared." Kraft Foods is using _____ interactions to send and receive communications from its customers.

A) Web-based
B) product-centric
C) point-of-sale
D) transaction-based
E) technology-centric