Which of the following statements about how the organization should use customer data is true?
A) Customer data should be accumulated over the customer's entire life span with the organization.
B) Once customer data is gathered,it is owned by the organization,which can use this information anyway it seems fit.
C) Customer data is unaffected by the internal process of empowerment.
D) The transaction-based touch point is not needed if information is centralized.
E) All of these statements about how the organization should use customer data are true.

Question

Quizplus · Accepted Answer

Customer data should be accumulated over the customer's entire life span with the organization. This allows the organization to gain a better understanding of the customer's needs and preferences over time, enabling them to provide more personalized and relevant experiences. Ownership of customer data does not give the organization unrestricted use of it, as it is subject to privacy laws and regulations. Empowerment and transaction-based touch points are also important factors in utilizing customer data effectively.

Which of the Following Statements About How the Organization Should