Fingerhut,the catalog retailer,used _____ to determine that customers who change residences are three times more likely than customers who have not moved to buy tables,fax machines,and decorative products but no more likely to buy jewelry or footwear.As a result,Fingerhut created a catalog for people who have changed residences.

Question

Quizplus · Accepted Answer

Fingerhut used data mining, which involves analyzing large volumes of data to identify patterns and relationships, to determine the purchasing behavior of customers who have changed residences. By identifying that these customers are more likely to buy certain products, Fingerhut was able to create a targeted catalog that would appeal specifically to this group of customers.

Fingerhut,the Catalog Retailer,used _____ to Determine That Customers Who Change