L.L.Bean,Inc.has been reducing the number of catalogs it sends out over the past several years while increasing its sales and profits.With _____,L.L.Bean now uses a number of criteria about buyers and prospects to judge their likelihood of buying from a particular catalog.

Question

Quizplus · Accepted Answer

The use of criteria about buyers and prospects to judge their likelihood of buying from a particular catalog suggests the use of predictive modeling. This involves analyzing data to create a predictive model that can be used to forecast future behavior and identify the most promising prospects for a particular product or service.

LLBean,Inc