Ginnie is a thirty-year-old divorcee with one son and a career.When she went to the phone to place a catalog order for a black wool blazer,she was pleased when the operator suggested that she might also be interested a black-and-white silk scarf that was on sale.The operator was using _____--a method commonly used in one-to-one marketing.

Question

Quizplus · Accepted Answer

Cross-selling is a method in which the seller suggests additional products or services that complement the customer's original purchase. In this case, the operator suggested a silk scarf, which complements the black wool blazer that Ginnie was purchasing.

Ginnie Is a Thirty-Year-Old Divorcee with One Son and a Career.When