After Ruth and Mike had paid in advance for their week's stay at a Vermont inn,Ruth felt like they might have chosen poorly and that they were committing themselves to stay at a place they might hate.Then Ruth got a letter from the inn's owner stating that she was looking forward to their visit and asking what they most enjoyed for breakfast.The hospitality of the letter dealt with Ruth's cognitive dissonance by:
A) cross-selling
B) disintermediation
C) spamming and flaming
D) implementing a penetration strategy
E) reinforcing her purchase decision

Question

Quizplus · Accepted Answer

The hospitality of the letter reinforced Ruth's purchase decision and eased her cognitive dissonance, making her feel better about staying at the inn.

After Ruth and Mike Had Paid in Advance for Their