The basic assumption of _____ is that marketing to repeat customers is more profitable than marketing to first-time buyers.
A) customer segmentation
B) predictive modeling
C) customer valuation
D) data manipulation
E) lifetime value analysis

Question

Quizplus · Accepted Answer

Lifetime value analysis is a data manipulation technique that projects the future value of the customer over a period of years using the assumption that marketing to repeat customers is more profitable than marketing to first-time buyers.

The Basic Assumption of _____ Is That Marketing to Repeat