Lifetime value analysis can show marketers:
A) how much they can spend to acquire new customers
B) how valuable their current customers are
C) who their best customers are
D) which products are at the end of their useful lives
E) introduce new customers selectively to specific marketing actions

Question

Quizplus · Accepted Answer

Lifetime value analysis is a data manipulation technique that projects the future value of the customer over a period of years using the assumption that marketing to repeat customers is more profitable than marketing to first-time buyers.

Lifetime Value Analysis Can Show Marketers